The kingdom of words. What are keywords and how to search for them?

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If you’re not paying attention to your keywords, you might as well be writing in an entirely different language. Without the right keywords, it’s extremely difficult for search engines to find and index your content.


That’s why keywords are so important – and luckily, there are plenty of ways to figure out which ones will work best for you! Read on to learn how to identify the most relevant keywords that your audience uses, generate keyword ideas from scratch, and figure out which ones are most likely to help your rankings in search engines.

What is a keyword?

A keyword is a word or phrase that accurately describes what your content is about. They are important because they help people find your content when they are searching for something specific.


One of the most common ways people search for content on the web is by using keywords. When you enter a keyword into a search engine, it will generate a list of results that are relevant to that keyword. Keywords are important because they help you connect with your audience and ensure that your content is being seen by people who are interested in it. The key to finding the right keywords is to think like your target audience and identify the words and phrases they would use when searching for your type of content.

Understanding your audience and platform

If you’re creating content, whether it’s for a blog, website, or social media, understanding how to use keywords is essential. Keywords help your content be found by people who are searching for topics related to what you’re writing about. But it’s not enough to just stuff keywords into your content – you need to make sure you’re using the right ones.


Know your audience. Who they are? Get data about them with the help of Google Search Console and Google Analytics. You can also use keyword research tools like SEMrush, Ubersuggest, and Spyfu. Try to determine gender, age, education, profession, place of residence and interests of your audience. The more information you have, the better you will know what keywords you should be targeting. Be creative.

Keywords and Users. What is search intent?

Search intent is what a user is looking to accomplish when they type in a query. There are four main types of search intent: navigational, informational, transactional, and commercial investigation. Each type of search intent requires different keywords. To find the right keywords for your website, you first need to understand your target audience and what they are looking to accomplish. Therefore, you should take into account the session duration, CTR, bounce rate and the so-called micro-moments, i.e. phrases typed under the influence of an impulse.

Ways to brainstorm relevant words in your niche

There are a few different ways that you can brainstorm relevant keywords for your niche. One way is to think about what potential customers might search for when looking for a business like yours. Another way is to look at what your competitors are using as their keywords. You can also use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find popular keywords in your industry. Once you have a list of potential keywords, you can start narrowing them down by considering things like search volume and competition level. Willngton SEO expert will help you identify the word bank you will need in the optimization process.

Different kinds of keywords that you need

  • General – most often single words referring to undefined categories; are extremely difficult to position due to high competition.
  • Branded – used in the context of a specific website, company, brand, the address of which the user does not remember; they are relatively easy to position due to the unique name.
  • Long tail – phrases consisting of more than two words, which significantly narrow the search results; they can also be in the form of questions; they are easier to position than generic words due to less competition.
  • Latent semantic indexing keywords (LSI) – words that are related to your topic. By including these keywords in your blog post, you’re more likely to show up in search results when someone is looking for information on that topic.

Keywords and Search Engine Optimization

Keywords are the basic element of SEO positioning because we can find them in many other elements on the website, mainly in:


  • URL and slug
  • anchor text,
  • meta tags,
  • headers
  • content,
  • multimedia,
  • internal and external lines.


Google and other browsers use algorithms that allow matching phrases to the intentions of users. The better the words match, the higher the ranking position.

Wrapping up

As you can see, keywords are important for a number of reasons. Not only do they help potential customers find your business, but they also give you a way to track your progress and measure your success. When it comes to keyword research, start with some basic analysis and then dig in deeper. There is no substitute for analyzing what phrases people use when searching on Google or other search engines. The better understanding you have of the language that people use when looking for your products or services, the better chance you have at ranking higher in search results pages and attracting more visitors to your site. So don’t hesitate and ask for help SEO services New Zealand.


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